On-Page SEO

SEO is categorized in two major types

1. On Page SEO
2. Off Page SEO

On Page SEO
All the tweaks and changing you do for SEO purpose, directly on a website is termed as On Page SEO.

Important OnPage Optimization Factors Include

• Title Tag
• Meta Tag
• Keywords
• Navigational Structure
• Content (Heading tags, Keyword placement, formatting, Internal Linking)
• Images
• Size Of Page

TITLE TAG
and This is the title of your web page. It appears within the head section of html of your web page under tags . It appears in the search engine results. This is one of the important factors of onpage optimization. Here are some points you should consider to optimize title tag of your website

• Use unique title tag for each page of your website.
• Title Tag should be type in Proper Case
• Your title tag should not contain more than 64 characters
• Title Tag describe a page. So titles and content on the page should be related.
• Use your major keyword in title tag
• Don’t think title tag is a keyword tag.
• Don’t Use ASCII Characters in your title tag
• Avoid using Stop or Common words like AND , Or in Title instead use special characters like | or -

META TAGS
It appears within the head section of html of a web page after title tag. Major Meta Tags includes
description tag
keyword tag
http-equiv tag
meta refresh tag
meta robots tag

We need to optimize description tag, keyword tag and meta robot tag only

Meta Description Tag
Meta description tag is a tag fir a brief description of the page. It looks like..
(meta name="”description”" content="”Brief")

Remember these point while optimizing meta description tag

• Limit your description to at most 200 characters.
• Use unique description for each page
• Description must be relevant to the content of the page
• Start description of the page with major keyword for that page.

Meta Keyword Tag
Meta keyword tag is the tag contains related keywords for a page. It looks like…
(meta name="”keywords”" content="”keyword")

Remember these point while optimizing meta description tag

• Use your major keyword in each page meta keyword tag
• Don’t STUFF keywords
• Use the title tag keyword in keyword meta tag
• Never use same keyword twice for examle “keyword” and “Keywords”

Meta Robot Tag
Robots META tag indicate to visiting Web crawler that this page should be indexed, or links on the page should be followed. It looks like this..

(meta name="”robots”" content="”all”")
(meta name="”robots”" content="”index,follow”")
(meta name="”robots”" content="”noindex,follow”")
(meta name="”robots”" content="”index,nofollow”")
(meta name="”robots”" content="”noindex,nofollow”")

Beside these tags there are other tags too but they are of no use in ranking process.

KEYWORDS
Every single person who knows about seo cant deny the importance of Keywords cause all your SEO Campaign base on them. Keywords are the words that people use to search. All the words which are related to your site topic or market can be your keywords.

Here is a HOW TO CHOSE KEYWORDS GUIDE. Read it for better strategy to get most useful keywords for your site that will increase your site ranking in search engines.

When using keyword remember these points

• Use all your major keyword in the content of thepage
• Use major keyword in title tag
• Link those keyword to related pages of your site or blog.
• Use keyword in bold and itlaic.
• Use keyword in H2-H5 heading tags.
• Use your important keyword in first and last paragraph of your content.
• Use keyword in URL of the page
• Use related keywords instead of words like “READ MORE” or “NEXT PAGE”

NAVIGATIONAL STRUCTURE
Navigational Structure plays an important part in SEO process by both SE and human visitor point of views. If your Navigational Structure is too tough to follow than both human visitor as well as search engine spider will leave your site. no matter how much cool thing or service you are offering. This factor directly effects your site human visitors so better take good care of it.

Remember these key points when deciding the navigational structure of your website

• Use your major Pages Links in side navigation bar displaying on every page
• Don’t use buttons or java scripts for the menus, instead use TEXT LINKS
• There must be a HOME PAGE link on every page of your site
• Don’t use fancy fonts which are a little bit harder to read
• All your major pages should be no more than two clicks far from homepage

CONTENT
Every one has heard that quote again and again..

“Content is King” But its better if you alter that quote by “Good And Relevant Content Is King“.

This is the major On page SEO factor. Remember these points while creating content for your site

• Use relevant and Unique content
• Use all your major and minor keywords naturally in the content
• Use keywords in first and last paragraph of the content
• Link keywords to the related internal pages of your website.
• Use bold and italic styles in content for keywords.
• Use heading tags in content

IMAGES
Now a days many of you have already heard and read articles about imporantce of image optimization. Images are playing if not major than a good role in ranking in search engines. Here is an article on simple yet highly effecting tips for image optimiation.

IMAGE OPTIMIZATION(search in google)

SIZE Of PAGE
Your Page size must be between 50 to 60 K. It helps decrease the loading time of your site hence saving your bandwidth. Plus lesseer size pages have more good rankings than heavier size pages.

note*: use <...> instead of (.. ) in tags. I've used due to the inconstancy in posting.

mail me for further: mahaneesh@